Bionade Social Media Marketing
TikTok: KPIs Exceeded by 100%
TikTok account setup for Germany's iconic organic lemonade brand — surpassing all KPI targets by 100% with UGC creators and performance ads.
Quel était le problème ?
Bionade had zero TikTok presence in a market where competing beverage brands were already reaching Gen Z with viral content. They needed a TikTok account built from scratch — with a content strategy that felt fun and authentic, not corporate, while exceeding ambitious KPI targets set by the marketing team.
Comment nous l'avons résolu
We set up Bionade's TikTok from zero with UGC creators producing lifestyle content — showing the moment, not the bottle. Content days with multiple creators generated batches of 15-20 assets per session. Performance ads targeted beverage and lifestyle interest segments. The strategy of lifestyle-over-product drove all KPIs 100% above target, with 10M+ total views and 500K+ likes.
TikTok from Zero
Full account setup with brand guidelines, content strategy and posting cadence built from scratch.
Lifestyle over Product
Showing the moment, not the bottle. Lifestyle content outperforms product shots 3:1 for beverage brands.
Content Day Batches
Multiple creators per session generating 15-20 assets — efficient production at scale.
Performance Amplification
Targeted ads on beverage and lifestyle interest segments to extend organic reach.
Matériel de Campagne
For beverage brands on TikTok: lifestyle content outperforms product shots 3:1. Show the moment, not the bottle.
Bionade
Bionade is Germany's iconic organic lemonade brand, originally developed in 1995 by a small Franconian brewery through an accidental fermentation discovery. The brand became a cult favorite and symbol of the German organic movement before being acquired by the Hassia Group.
Today Bionade is one of the most recognized organic beverage brands in German-speaking markets.
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4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.