← All work PURELEI E-Commerce / UGC / Bijoux

PURELEI E-Commerce Marketing — +25% Reach Through TikTok

Q: What results were achieved for PURELEI?

+25% Reach, +10% Engagement, 3M+ Views, 50+ UGC Pieces.

Consulting and growth strategy for the jewelry brand — +25% reach, +10% engagement and 3M+ views through TikTok UGC content.

Client: PURELEI
Industry: Jewelry / E-Commerce
Services: Consulting, Strategy, UGC
Channels: TikTok, Instagram Reels

+25%Reach

+10%Engagement

3M+Views

50+UGC Pieces

The brief01

PURELEI had already built a strong Instagram presence but needed to crack TikTok

a platform with different content mechanics, younger demographics, and a "raw content" aesthetic that contrasts with Instagram's polished feeds. Reach and engagement growth had plateaued on existing channels.

The idea02

We developed a TikTok UGC strategy using "hack content" — creators showing styling hacks, layering techniques, and day-to-night jewelry transitions.

This format drives 3x more engagement than polished lifestyle shots. Account growth consulting optimized posting times, hashtag strategies, and creator collaborations, delivering +25% reach and +10% engagement lift.

What we did

01
Hack Content Format
Styling hacks, layering techniques, and day-to-night transitions — 3x more engagement than polished lifestyle shots.
02
TikTok UGC Strategy
Raw, authentic creator content matching TikTok's aesthetic — not repurposed Instagram posts.
03
Account Growth Consulting
Optimized posting times, hashtag strategies, and creator collaborations for +25% reach and +10% engagement.
04
3D Effects & Production
High-quality photo/video shoots combined with 3D effects and digital design for attention-grabbing content.

What mattered

Jewelry brands: TikTok hack content drives 3x more engagement than polished lifestyle shots.

Show the product in real situations.

About the client

PURELEI is a German direct-to-consumer jewelry brand, founded in 2016 in Mannheim. Inspired by Hawaiian culture and lifestyle, PURELEI grew from a university dorm room startup to a multi-million-euro e-commerce brand.

Services