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Wolt Performance Marketing

-40% CPI, Pitch Won for 2026

Performance TikTok
-40%
CPI Reduction
3+
Months Active
20+
AI Video Variants
2026
Pitch Won — Scaling

CPI optimization and ongoing creative management for Wolt — UGC videos, AI-powered video creation, and creative wordplay campaigns for partner launches (McDonald's, KFC). After successful initial collaboration, won the pitch for further scaling in 2026.

CPI Optimization UGC Video Production AI Video Creation Creative Wordplay Campaigns Partner Launch Campaigns (McDonald's, KFC)
Le Défi

Quel était le problème ?

Optimizing cost per install (CPI) in one of the most competitive app categories. Every delivery platform fights for the same users with similar value propositions. Wolt needed creative differentiation — standing out not through bigger budgets but smarter, faster creative testing.

Notre Approche

Comment nous l'avons résolu

We deployed AI-powered video creation to test 20+ creative variants in the time it takes to manually produce 3. UGC creators provided the authentic footage, AI tools handled editing and variation. Systematic creative testing over 3+ months identified winning hooks, formats, and messaging. The algorithm finds winners faster when you feed it more creative options — quantity enables quality in performance marketing.

1

AI-Powered Video Creation

20+ creative variants in the time of 3 manual edits — AI tools handle editing and variation at speed.

2

UGC + AI Combination

Authentic creator footage as raw material, AI tools for rapid variation — human authenticity with machine efficiency.

3

3-Month Creative Testing

Systematic testing over 3+ months identifying winning hooks, formats, and messaging — compounding optimization.

4

CPI Optimization

Creative differentiation as the lever for cost-per-install — smarter testing beats bigger budgets in competitive app markets.

Point Clé

Delivery performance: creative wordplay campaigns tied to partner launches (McDonald's, KFC) outperform generic ads. UGC + AI variants make testing scalable.

À propos de la Marque

Wolt

Wolt is a Finnish technology company and delivery platform, acquired by DoorDash in 2022 for €7 billion. Operating in 20+ countries, Wolt delivers food, groceries, and retail items.

In Germany, Wolt competes with Lieferando, Uber Eats, and Flink in the highly competitive last-mile delivery market.

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