Hela Influencer Marketing — France: 2 Years Regional Growth
Regional brand awareness campaign for Hela in France — focus on building supermarket presence and regional strength.
Scaling brand awareness beyond Germany with a product that's culturally very German.
Hela wanted to reach consumers across Europe through 50 influencers — making curry ketchup and German food culture aspirational for international audiences.
We coordinated a pan-European influencer campaign with 50 creators across multiple countries — each producing localized content around Hela products.
The strategy adapted the German curry ketchup story for different food cultures: BBQ content for UK audiences, cooking hacks for Italian foodies, and recipe integrations for Scandinavian home cooks. Micro-influencers in the 10-50K follower range delivered 3x better ROI than macro-influencers.
FMCG regional strategy: build supermarket awareness through local creators who shoppers actually trust.
Year 2 collab with star chef added credibility and cross-audience reach.
Hela is a German food brand, best known for its iconic Hela Curry Ketchup — a staple in German households and a cult product that outsells traditional ketchup in many regions. Founded in 1905, Hela also produces cooking oils, dressings, and sauces.
- Brand Awareness
- Influencer Campaigns
- UGC Production
- Regional Supermarket Awareness
- Star Chef Collab
UGC Campaign — Re-Booked
Partner
4.9 / 5.0
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