Toyota Influencer Marketing
Influencer Test Drive: 165K Impressions
New Toyota C-HR Hybrid test drive with influencer Felix Fassbender (242K followers) — 165K impressions from just 1 post and 10 stories.
Quel était le problème ?
Launching the Toyota C-HR Hybrid to a younger, Instagram-native audience in Germany. Traditional automotive marketing (TV spots, dealer events) wasn't reaching 25-35 year olds who make car decisions based on social proof and influencer recommendations.
Comment nous l'avons résolu
We partnered with automotive influencer Felix Fassbender (242K followers) for an authentic test drive experience. Rather than a scripted commercial, Felix documented the real driving experience through 1 post and 10 Instagram stories. The authentic approach generated 165K impressions, 14.3K interactions, and 152K views — proving that letting influencers genuinely experience the product creates more trust than any ad.
Automotive Influencer Match
Felix Fassbender (242K followers) — a genuine car enthusiast whose audience trusts his automotive recommendations.
Authentic Test Drive
Real driving experience documented, not a scripted commercial. Authenticity outperforms polish in automotive social.
Story-First Distribution
10 Instagram Stories for real-time experience + 1 feed post for lasting content — the funnel within a single platform.
Hybrid Product Positioning
C-HR Hybrid positioned as design-forward and sustainable — reaching 25-35 year olds who make car decisions on social proof.
Matériel de Campagne
Automotive influencer events: let them drive, not just sit in the car. Real experiences create authentic content.
Toyota
Toyota is the world's largest automaker by production volume, founded in 1937 in Japan. A pioneer of hybrid technology with the Prius, Toyota combines reliability with innovation.
In the German market, Toyota launched the C-HR Hybrid as a design-forward crossover targeting younger, urban drivers who care about sustainability but don't want to compromise on style.
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